A subdivision of the original Japanese retailer BEAMS, BEAMS Plus launched in 1999 with a mission to reinterpret classic American menswear through a modern lens. Rather than leaning into nostalgia, the brand pursues authenticity, blending heritage workwear, Ivy League style, and military influences with Japanese precision. Focused on staples, BEAMS Plus crafts timeless pieces like t-shirts, knitted vests, and pleated trousers that honor tradition while embracing contemporary cuts and materials. Dividing its designs into sportswear, military, workwear, and Ivy League, BEAMS Plus celebrates the enduring beauty of functional, well-made clothing.