Harley-Davidson: A name that brings a smile to anyone who loves American motorcycles. For 100 years, that name has been synonymous with freedom, open roads, raw power and good times, and the Milwaukee motorcycles have spawned legions of fans world-wide who are fiercely loyal to their V-twin-powered machines and the company that built them. Since 1903, the Harley-Davidson Motor Company has endured wars, recessions, depressions, strikes, buyouts and buybacks, foreign competition, and ever-changing markets. It has survived all that, and thrived. Harley is now stronger than it's ever been, and shows no sign of slowing down.